Santa Clara, CA – May 15, 2025. Silicon Valley just got a touch more golden. Tanishq, India’s most renowned fine jewelry brand, has officially opened its largest U.S. showroom in Santa Clara, marking a major milestone in the company’s North American expansion.
Located at 3406 El Camino Real, the sprawling 5,100-square-foot space is Tanishq’s seventh store in the U.S. and its first in Northern California. Though the showroom quietly began operations on March 18, the brand made its grand entrance on May 8 with a culturally rich celebration attended by Santa Clara Mayor Lisa M. Gillmor, community leaders, and jewelry enthusiasts from across the Bay Area.
The event featured a traditional Indian lamp-lighting ceremony, a ribbon cutting, and a live musical performance—offering a vibrant taste of the heritage Tanishq is known for. Guests were invited to experience the store’s luxurious displays of intricately designed gold and diamond jewelry, featuring collections that blend ancient Indian motifs with modern design.
“For Tanishq, the Bay Area is more than just another market—it’s a community that mirrors our core values of culture, innovation, and design,” said Amrit Pal Singh, Business Head – North America, Titan Company Limited. “We’re excited to be a part of Silicon Valley’s diverse tapestry and honored to serve a community that values both tradition and elegance.”
With a growing South Asian population and a rising demand for fine jewelry that resonates with both cultural significance and contemporary flair, Santa Clara was a natural fit. The showroom features collections such as Rhythms of Rain, Tales of Mystique, and Enchanted Trails, each celebrating craftsmanship and storytelling.
More than just a retail destination, the store aims to offer a “culturally immersive experience,” as Singh describes it, catering to weddings, festivals, and life’s many milestones. From bridal sets to everyday adornments, each piece reflects Tanishq’s ethos of bridging heritage with modernity.
Founded by the TATA Group, Tanishq has been redefining jewelry for over two decades. With over 400 stores worldwide and a rapidly growing U.S. footprint—including locations in New Jersey, Texas, Illinois, Washington, Georgia, and now California—the brand continues to cement its global presence.
As Tanishq continues to expand across America, its Santa Clara flagship signals a new chapter—one where age-old traditions meet Silicon Valley sophistication. For a region known for shaping the future, Tanishq brings a reminder of the beauty and meaning found in honoring the past.
For more information or to explore collections, visit Tanishq.com.
Photo credits: Stavan Shah
